Sanjeev Kapoor is an Indian celebrity chef, entrepreneur writer and television personality. Kapoor stars in the TV show Khana Khazana, which is the longest running show of its kind in Asia; it broadcasts in 120 countries and in 2010 had more than 500 million viewers. He also launched his own Food Food channel, in January 2011. Discovery Communications through its Indian organization, has acquired a majority stake in Kapoor's channel. He was also a contestant on Jhalak Dikhhla Jaa. He is the most celebrated face of Indian Cuisine. He is a chef, a host, an author of cookbooks and a restaurant consultant.
Since 2011, Kapoor has also been the brand ambassador of Sleek Kitchens, a modular kitchen brand in India.
In 2015, Kapoor was flown down to Abu Dhabi to prepare a vegetarian meal for Prime Minister Narendra Modi.
Kapoor has been approached by the Indian Railways for the preparation of the menu of food items served on trains. He also introduced a culinary art course at Symbiosis Institute of Management Studies, Pune in May 2016.
SK Brands of celebrated chef Sanjeev Kapoor has forayed into lifestyle houseware and kitchenware segments and is scouting for brand licensing deals for the same. Kapoor plans to introduce premium products in the houseware category through the firm's licensing and merchandising vertical, the company statement said. It expects to generate Rs 100 crore over the next five years through this business. "SK Brands is actively seeking additional licensing alliances with manufacturers, traders and retailers in the houseware category," the statement said.